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Yahoo!: Chester’s Chicken Debuts Store Redesign At Three New Locations

Chester’s Chicken, the cult-favorite fresh fried chicken quick-service restaurant concept with more than 1,200 locations and over 50 years of success, is introducing its first store redesign in nearly 20 years at three new locations – Durant, OklahomaMonroe, Louisiana; and Elk Grove Village, Illinois. The new look features a fresh color palette, updated menu boards, and modern architectural and interior brand elements throughout – designed to create a better connection between the customer and Chester’s famous fried chicken, prepared fresh in store throughout the day.

The elevated in-store experience is the next phase of Chester’s brand refresh, following the 2020 launch of the company’s new website with an enhanced library of marketing and training tools for franchisees, as well as a new, simplified logo that focuses on the lovable Chester the Chicken mascot. Within the past year, Chester’s has also introduced new branded packaging and overhauled its digital menu board design. Read more here.

Commercial Construction & Renovation: NELSON Worldwide welcomes Senior Project Manager

NELSON Worldwide welcomes Radhika Dharanipalan as Senior Project Manager based out of the Alpharetta, Georgia, office. As Senior Project Manager, Radhika will lead the development and coordination of civic education projects—working collaboratively with both in-house and consultant teams on multiple projects through all stages of design, with passion, creativity, and acute attention to detail.

Read more with Commercial Construction & Renovation here.

Business Of Furniture: 100 Ways To Maximize Your Physical, Digital, and Human Assets

In a recent article with Business Of Furniture, teammate Kristin Cerutti discussed how designers want the capability to self-serve, but what makes reps great in the future remains the same.

“We’ve had some of these struggles for years, but it has significantly increased with everyone going remote. At the moment, we are having to communicate to our clients in completely different ways than we were before. Today, we need Revit files even earlier in the process and install photos to be able to see things like seaming. Remember, we’re trying to sell ideas to a client who might be inherently less visual than most of us are. This helps save all of us from the heartache and shock of walking in and not being what they expected.” Read the full article here.