NEW YORK — May 20, 2024 — NELSON Worldwide welcomes Carina Lui as Studio Leader, Mixed-Use. In her new role, Lui will oversee business development to secure domestic, and international projects, provide leadership in design and management, as well as grow and mentor the team in the firm’s New York office.

With more than 20 completed projects over the last 16 years, Lui’s passion for architecture and design stems from a belief that spaces can create opportunities to spark unique social interactions. She possesses a diverse range of national and international experience across multiple industries, such as mixed-use, office, retail, life sciences, aviation, maritime, residential, wellness, and hospitality. A native New Yorker, Lui draws inspiration from her surveying of urban environments, working with non-profit organizations, and the reward of integrating culture and architecture. Rooted in the belief that spaces can create opportunities to spark unique social interactions, she strives to create dynamic, sustainable, and socially engaging environments through collaboration. A proponent of human-centric design, Lui will leverage her experience to support NELSON’s commitment to innovating with purpose for a better tomorrow.

Lui received her Bachelors of Architecture and Bachelors of Science in Business Management, at Syracuse University. Her notable previous work includes Hudson Yards in New York, Zayed International Airport Terminal in Abu Dhabi, Victoria Dockside in Hong Kong, and Fountainbleau in Las Vegas.

New York, New York – December 15, 2022 — Award-winning architecture, design, and strategy firm NELSON Worldwide is excited to announce the addition of Joseph Muscarella as Vice President of Client Development. Joseph will foster growth for the firm’s retail practice, defining market opportunities through industry trend monitoring and growth opportunity assessment. He will also serve as a partner to NELSON’s workplace and hospitality practices.

“Joseph’s extensive expertise in the world of retail design and real estate development, combined with his unique perspective on brand innovation, customer experience, and new product development, will help evolve NELSON’s client services in 2023, and beyond,” notes chairman and Chief Executive Officer at NELSON Worldwide John “Ozzie” Nelson Jr. “His diverse skill set and dedication to projects enhance his creative approach to driving sustainable growth for NELSON’s retail practice.”

Passionate about turning ideas into action, Joseph identifies unique opportunities and develops strategic partnerships between business units. As an ideator with a knack for finding connections between seemingly disparate phenomena, Joseph brings his distinctive skills to new business development by offering services and solutions to clients before they even realize they need them.

“I am excited to collaborate with NELSON’s diverse team of professionals to expose potential opportunities for the retail practice through new and existing client relationships,” remarks Joseph. “Retail is poised for evolution in 2023. I strongly believe in the built environment’s ability to solve complex problems at the intersection of people, brands, and culture and look forward to uncovering what is next for retail and the consumer experience with clients.”

Joseph is a self-proclaimed “creative Swiss army knife” and “opportunity identifier”, with a soft spot for solving operational challenges. Over the last 15 years, Joseph’s creative leadership has won multiple retail design awards for concept stores around the world. He has helped scale over 5.4 million square feet of flexible workplace interior environments for Fortune 500 companies and has developed a line of flexible workplace furniture. In addition to his architectural and interior design work, Joseph has led brand strategy, creative direction, and innovation projects for brands such as PepsiCo, Starbucks, Knotel, Industrious, and other VC-backed startups.

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About NELSON Worldwide

NELSON Worldwide is an award-winning firm, boldly transforming all dimensions of the human experience through architecture, interior design, graphic design, and brand strategy. With more than 700 teammates across 20 offices, the firm’s collective network provides strategic and creative solutions that positively impact where people work, serve, play, and thrive. The team combines industry knowledge, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more.

NELSON Worldwide director, Holly Williamson, discusses food offerings in the office. Read more here.