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Architect Magazine: Polaris HQ

For the HQ, NELSON and Polaris came together to create a design concept that conveyed the brands guiding principles: “Best People, Best Team,” and “Safety and Ethics Always.” Welcoming guests and employees is a new architectural expansion equipped with a visitor entrance and security desk. NELSON’s additions to the existing atrium included matching the glazing and roof structure for a cohesive design between old and new. Furthermore, large wood and stone forms extend from exterior to interior, truly bringing the “outdoors in.” A feature vehicle display is anchored by a custom color-changing LED “North Star” ceiling element. With increased vendor conferencing in a central location, employees can now meet and greet their guests nearby the product showroom. Open, collaborative spaces are included throughout the lobby for employees and their guests to kick the tires with intermittent meeting spaces from end to end. A separate employee entrance enters this space creating a more efficient circulation for day-to-day workers. Read the full article here.

NYC Fluid Retail: Hospitality Edition

New York Market Week and NYCxDESIGN are fast approaching and as retail continues to rapidly transform, we’re looking beyond the immediate industry, to environments and concepts inspiring the retail of tomorrow. Today’s consumers engage with brands in a fluid manner, the traditional sectors of the retail, restaurant, hospitality, and entertainment have blurred as the consumer-desired experience has become a mosaic of expectations, influenced heavily by engagement, access, and authenticity. Embracing these new expectations presents brands with a greater opportunity to differentiate, cross-sell and expand the breadth of their brand experience. So, this year while in the city we’ll be exploring some of the city’s most innovative new concepts across multiple industries, that we think could be a driving force in the retail experience of the future.

Our first #FluidRetail post featured Food + Beverage, while this next segment will focus on Hospitality + Wellness concepts, with more markets showcased in the coming weeks. Below you will find the best spots in and around NYC to stay, work, relax, or simply indulge in some self-care.

 

Sister City NYCLower East Side Hotel

Described as an “experiment in essentialism”, Sister City is a newly opened hotel touting the “lean luxury” trend. The hotel has taken inspiration from minimalists and “functional perfection of Finnish saunas, Japanese bento boxes, rock-cut cliff dwellings of prehistory.”


Chill House NYC | East Village Salon + Coffee Shop

Chill House is a coffee shop, nail salon, and massage boutique all in one. The space’s cool-vibe aesthetic makes this the perfect spot to treat yourself to some self-care and grab a gourmet cup of joe. One can come in for a single visit or purchase a membership plan offering exclusive discounts and products.

 

3DEN | Co-Working In Hudson Yards

This new concept located at Hudson Yards offers work spaces, Casper nap pods, showers, a meditation room, soundproof phone booths, and coffee and snacks in a spacious, plant-filled. Visiting 3DEN can be done through the company’s app where users can see what available or how crowded the space it.

 

Rise By We | FIDI Gym

WeWork’s first ever gym location opens in NYC. The concept is available for WeWork and non-WeWork members. Featuring everything you’d expect in a gym; the space’s color palette is muted with black and light wood finishes and splashes of greenery.

 

The Refinery | Mid-Town Hotel

Refinery Hotel is a reinterpretation of the Colony Arcade—a former hat factory and Prohibition-era tea room. Each room has been transformed into a stylish loft room with high ceilings and luxury accents. The Refinery Rooftop is the hotels crowning jewel with inspiring views of the Manhattan skyline and Empire State Building.

 

Greenery Unlimited | Brooklyn Biophelia 

Plant stores are having a big moment and Greenery Unlimited located in Greenpoint, Brooklyn was modeled after biologist Edward O. Wilson’s theory of biophilia, which suggests that humans feel better and are healthier when surrounded by natural life. At this store, you’re encouraged to sit back, relax, and maybe buy a new plant.

 

The Assemblage Nomad | FIDI Extended Stay + Co-Working 

The Assemblage located in FIDI is a unique property offering a co-working space and flexible extended stay booking that takes a spiritual approach by providing visitors a holistic, ayurvedic, work-play-live space.

 

Recreation At The Moxy | Downtown Hotel

The Moxy Hotel in downtown NYC introduces a new concept featuring a co-working space by day and a cocktail lounge with a basketball court by night. The concept taps into Moxy’s play-and-games ethos and creates a hospitality hub that can cater to a variety of needs.


Recess CBD | NOHO Pop-Up

CBD company Recess has opened a pop-up experience in NOHO inviting visitors to step into a laid-back, neon-filled shop space that serves the brands sparkling water infused with hemp extract. The idea is to draw people into the space to learn more about the brand and relax.

 

NELSON Takes Honors At IIDA New England Design Award

NELSON Worldwide teams on won Best in Show from 74 entries in 11 categories during the International Interior Design Association (IIDA) New England Design awards ceremony. Their project for Google really impressed the judges who remarked, “[They] nailed the east coast feeling and touches on all elements from NY to Rhode Island. Whimsical and fun with very clever and bold design elements. The extensive variety of spaces with distinct personalities like the rail car elevator lobby, the English designed room, use of prison beds for a collaborative area and boats on the ceiling remind you that you are on the coast. Great example of eclectic and exciting design.” Congratulations to the teammates who spent countless hours making this project a success!

i+s: ALA Chicago

This new Chicago-based office embodies company culture and creates an engaging space for employees.

Both employers and employees alike crave workplaces that embody company culture and tell a compelling story of the brand they work for. So, when it came to relocate its longtime office in Chicago, the American Library Association (ALA) tapped design firm NELSON Worldwide to deliver a new space that would excite and motivate staff while leaving a lasting impression on members and visitors. Read more here.

Midpoint Magazine: The office renaissance: future of work

“A recent study suggests that 87.5 percent of global employees have missed face-to-face social interactions since remote working was introduced and while the return to the office will satisfy this craving for most, new workstyles and re-imagined office spaces will prompt a new way of communication that integrates and better serves employees in and outside the office,” – Anne Gibson

Teammate Anne Gibson shared insight into how employers can differentiate themselves to meet the demands of the evolving workplace and NELSON’s holistic approach to making the transition back into the workplace as seamless as possible. Read more with Midpoint Magazine here.

Archello: New Relic offices in Atlanta

With over ten successful years under their belt, San Francisco-based technology company New Relic continues to grow its footprint with the addition of an East Coast headquarters. Since its inception in 2008, New Relic has established offices worldwide, including Oregon, Arizona, and now Atlanta, Georgia. The opening of a new office brings significant opportunities for its business relationships, employees, and culture. New Relic sought the design expertise of global architecture, design, and strategy firm NELSON Worldwide to breathe life into a new workplace.

 

Read more with Archello here.