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Designed to redefine the fan and guest experience, this transformative project seamlessly unifies Neyland Stadium and Food City Center while embracing the stunning Tennessee River views. Positioned as the vibrant living room for the greater University of Tennessee campus, the development will not only enhance game-day and event experiences but also elevate the University of Tennessee onto the national stage—aligning with its vision of “Leading the way in college sports.”

At the heart of this mixed-use district is a 315-room Four Diamond hotel and 66 luxury condo units, branded under one of Marriott’s Lifestyle Brands. The condotel features 25,000+ SF of meeting and conference space, catering to both university events and visiting guests. Complementing the hospitality offerings, the district will introduce 170,000+ SF of retail, entertainment, and dining options, creating an energetic hub for students, fans, and visitors alike. A new entry plaza will seamlessly connect Neyland Stadium and Food City Center, further enhancing accessibility and engagement. With 2,200+ parking spaces, the project ensures convenience for guests while reinforcing its role as a premier destination.

By merging hospitality, entertainment, and athletics, this visionary development sets a new standard for collegiate experiences.