As a key creative partner to Kentucky Fried Chicken, NELSON created the vision for the Global Next Generation Design Image. This design serves as a basis and benchmark flagship that allows for regional innovation and market-specific local influence while providing omni channel access to the brand. Our design has provided the KFC Global Leadership team with a fully scalable solution while leveraging KFC’s key brand attributes with a fresh, modern and ownable expression.
Our Team developed a design that is unique in architectural form and service experience, with flexible seating for scalability. KFC Global is currently using this design as a basis for franchise expansion and market growth across the globe.
