Biograph NYC

Biograph is on a mission to reshape the future of healthcare, moving away from reactive sick care toward proactive, preventive healthcare. As part of this vision, the brand sought to introduce a new kind of facility, one that feels less like a clinic and more like a curated, high-touch destination. To bring this ambitious concept to life in the heart of Manhattan, Biograph engaged NELSON Worldwide as the Architect of Record; serving as strategic advisor and subject matter expert in healthcare design.

The goal was clear: to create a boutique, luxury experience where exclusivity and privacy are paramount, effectively redefining what a medical facility can look and feel like. This shift aligns with the broader rise of experiential healthcare, where concierge services are designed to evoke the comfort and sophistication of hospitality rather than the sterility of traditional medicine.

The design challenge was to translate Biograph’s visionary concept into a built environment that offers a profound sense of zen amidst the bustle of a city that never sleeps. Central to this atmosphere is a comprehensive commitment to biophilic design, weaving a deep connection to nature throughout the entire facility, a feature rarely seen in healthcare settings. The facility’s core function remains rooted in high-quality care, featuring a realm of advanced diagnostics, inclusive of their proprietary MRI machines, VO2 MAX, Dexa, CT Scans, and more.

Bringing this vision to reality in lower Manhattan presented unique logistical hurdles. Through hands-on partnership and meticulous coordination, the team overcame these obstacles, ensuring the seamless integration of medical function with luxury and biophilic design. The finished space stands as a physical manifestation of Biograph’s philosophy: a place where guests enter and de-stress allowing them to focus on their health journey.

Images by Adam Rouse Photography