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Hotel Management: Hilton Right On Time with Tempo Brand Launch

Hilton launches new brand, Tempo. Positioned for the upscale segment, the brand is out to capture the demographic/psychographic sought by numerous hotel companies: modern travelers bent on enjoying themselves whether working or relaxing, all within the confines of a hotel experience that is at once comfortable and stimulating. Read more here.

Floor Daily: NELSON Worldwide Re-Envisions An Aged Minneapolis Tower As An Evolved Workplace

In a recent article with Floor Daily, teammate Scott Hierlinger discussed how our design team was selected for an extensive renovation to transform the first and second floors and to create a unique and uniform building experience throughout the tower.

To differentiate the building from those nearby, Nelson Worldwide reimagined the main entry, skyway entrances, first and second floor public spaces, tenant amenity lounge, conference center, elevator lobbies, fitness center, retail spaces and marketing suite. Read more here.

QSR: Chester’s Chicken Injects Life Into Brand With Elevated Image

At Chester’s Chicken, things can get a bit messy. Guests might hear oil splattering. Flour might be on an employee’s apron. But that mess is a cue of freshness to the guest, VP of Marketing William Culpepper says.

And it’s a differentiator Chester’s plans to build on with its new redesign debuting this month.

“We wanted to lean into the fact that we are hand breading and frying fresh chicken in our stores every day, which we think is a major point of differentiation,” Culpepper says. “It’s going to be a little bit messy, but it will also be delicious.”

The redesign reflects changing times with a red, white, blue, and yellow color palette, updated menu boards, and modern architectural and interior brand elements. Chester’s brought the updates to life with the help of brand experience and architecture firm Nelson Worldwide, which has also completed work for Google, Yum! Brands, Disney, and Target. Read more here.

BUILDINGS: Strategies For Conquering Workplace Acoustical Issues

In a recent article with BUILDINGS, teammate Danijel Pocanic gave his thoughts on incorporating acoustics in the workplace.

“Our workspaces are broadcasting studios in a sense, because everything we do now has to be translated through a technology to other people and it’s often through video and audio. So, you have to be super aware of how you sound to other people as well as being able to hear other people clearly—because it’s something that is supporting your message.” Read the full article here.

Architect: Camperdown

Looking to create a vibrant community in the heart of downtown Greenville, South Carolina, Centennial American Properties selected award-winning architecture and design firm NELSON Worldwide to transform the old Greenville Newspaper site into a mixed-use space called Camperdown. Read more with Architect here.