Retail Touch Points: American Girl Debuts Interactive Micro-Experiences At NYC Flagship
Specialty toy brand American Girl has unveiled two new in-store micro-experiences in its New York City flagship store in Rockefeller Plaza with the help of retail design firm FRCH NELSON. Read more with Retail Touch Points.
Why the industry was ill-prepared for a pandemic and what changes could come
Officelovin’: A Look Inside Ferrara Candy’s New Chicago Headquarters
Candy manufacturer Ferrara Candy recently reached out to architecture and interior design firm NELSON Worldwide to design their new headquarters in Chicago, Illinois. Read more with Officelovin’.
Commercial Construction & Renovation: NELSON Worldwide New Regional Technical Leader
NELSON Worldwide, award-winning architecture, design, and strategy firm, welcomes Robert Cohoon as Regional Technical Leader. Robert will work alongside workplace project teams in the Central Region in a technical leadership role to coordinate drawing/document production and implement firmwide drawing standards. Read more with Commercial Construction & Renovation here.
CSP: Chester’s Chicken Debuts Store Redesign At 3 New Locales
Fresh fried chicken concept Chester’s Chicken, which has more than 1,300 locations and has been in business for more than 50 years, is introducing its first store redesign in nearly 20 years at three new locations in Love’s Travel Stops & Country Stores: Durant, Okla. (pictured); Monroe, La.; and Elk Grove Village, Ill.
The new look features a fresh color palette, updated menu boards and modern architectural and interior brand elements designed to create a better connection with the customer, the company said.
Chester’s partnered with award-winning brand experience and architecture firm Nelson Worldwide to bring the updated vision to life.
“Our intent with this vision was to amplify the beloved Chester’s brand and to leverage a much bolder and modern expression, as well as play up the notion of everything fried to perfection—with no apologies,” said Aaron Ruef, account director for Nelson Worldwide, Minneapolis. Read more here.
Commercial Construction & Renovation: Daroff Design Inc + DDI Merges with NELSON
Award-winning architecture, design, and strategy firm NELSON Worldwide has merged operations with Daroff Design Inc + DDI Architects, PC (DDI), an award-winning, internationally recognized interior design and architecture firm headquartered in Center City, Philadelphia. With almost 50 years of history as a certified Woman Business Enterprise (WBE), DDI joins the NELSON team with shared values. Read more with Commercial Construction & Renovation here.
Work Design Magazine: Step Inside Levenfeld Pearlstein Chicago Offices by NELSON Worldwide
NELSON Worldwide created a new space for Levenfeld Pearlstein reducing square footage while offering private office access to every individual.
Read more with Work Design Magazine here.
Brand Homes: Immersive Experience With Staying Power
Hospitality Architects Outline Emerging Hotel Design Trends
NELSON Worldwide Vice President Robyn Novak shares emerging hotel design trends with Forbes. Read the full article here.
Work Design Magazine: Creating Connection Through Space – Castlelake’s New Minneapolis Office
NELSON Worldwide guides Castlelake to further connect both employees and clients through their workplace.
Read more with Work Design Magazine here.