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CSP: Chester’s Chicken Debuts Store Redesign At 3 New Locales

Fresh fried chicken concept Chester’s Chicken, which has more than 1,300 locations and has been in business for more than 50 years, is introducing its first store redesign in nearly 20 years at three new locations in Love’s Travel Stops & Country Stores: Durant, Okla. (pictured); Monroe, La.; and Elk Grove Village, Ill.

The new look features a fresh color palette, updated menu boards and modern architectural and interior brand elements designed to create a better connection with the customer, the company said.

Chester’s partnered with award-winning brand experience and architecture firm Nelson Worldwide to bring the updated vision to life.

“Our intent with this vision was to amplify the beloved Chester’s brand and to leverage a much bolder and modern expression, as well as play up the notion of everything fried to perfection—with no apologies,” said Aaron Ruef, account director for Nelson Worldwide, Minneapolis. Read more here.

Commercial Construction & Renovation: Daroff Design Inc + DDI Merges with NELSON

Award-winning architecture, design, and strategy firm NELSON Worldwide has merged operations with Daroff Design Inc + DDI Architects, PC (DDI), an award-winning, internationally recognized interior design and architecture firm headquartered in Center City, Philadelphia. With almost 50 years of history as a certified Woman Business Enterprise (WBE), DDI joins the NELSON team with shared values. Read more with Commercial Construction & Renovation here.