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QSR: Chester’s Chicken Injects Life Into Brand With Elevated Image

At Chester’s Chicken, things can get a bit messy. Guests might hear oil splattering. Flour might be on an employee’s apron. But that mess is a cue of freshness to the guest, VP of Marketing William Culpepper says.

And it’s a differentiator Chester’s plans to build on with its new redesign debuting this month.

“We wanted to lean into the fact that we are hand breading and frying fresh chicken in our stores every day, which we think is a major point of differentiation,” Culpepper says. “It’s going to be a little bit messy, but it will also be delicious.”

The redesign reflects changing times with a red, white, blue, and yellow color palette, updated menu boards, and modern architectural and interior brand elements. Chester’s brought the updates to life with the help of brand experience and architecture firm Nelson Worldwide, which has also completed work for Google, Yum! Brands, Disney, and Target. Read more here.

BUILDINGS: Strategies For Conquering Workplace Acoustical Issues

In a recent article with BUILDINGS, teammate Danijel Pocanic gave his thoughts on incorporating acoustics in the workplace.

“Our workspaces are broadcasting studios in a sense, because everything we do now has to be translated through a technology to other people and it’s often through video and audio. So, you have to be super aware of how you sound to other people as well as being able to hear other people clearly—because it’s something that is supporting your message.” Read the full article here.

Architect: Camperdown

Looking to create a vibrant community in the heart of downtown Greenville, South Carolina, Centennial American Properties selected award-winning architecture and design firm NELSON Worldwide to transform the old Greenville Newspaper site into a mixed-use space called Camperdown. Read more with Architect here.

Commercial Construction & Renovation: NELSON WW new Regional Industrial Practice Leader

NELSON Worldwide, award-winning architecture, design, and strategy firm, welcomes Kirt Neal as Regional Industrial Practice Leader. Kirt will manage and develop the firm’s industrial practice teams, improving efficiencies, encouraging a healthy team dynamic, and fostering the financial success of this market in Seattle, the Pacific Northwest, and the Greater Western Region.

Read more with Commercial Construction & Renovation here.