NAIOP: Shifting Value and Needs are Impacting the Shape of Office Amenities
Haril Pandya of NELSON Worldwide discusses the importance of office amenities and how the firm predicts employers will start investing more in top-notch amenities even after COVID-19. Read more here.
QSR: Chester’s Chicken Injects Life Into Brand With Elevated Image
At Chester’s Chicken, things can get a bit messy. Guests might hear oil splattering. Flour might be on an employee’s apron. But that mess is a cue of freshness to the guest, VP of Marketing William Culpepper says.
And it’s a differentiator Chester’s plans to build on with its new redesign debuting this month.
“We wanted to lean into the fact that we are hand breading and frying fresh chicken in our stores every day, which we think is a major point of differentiation,” Culpepper says. “It’s going to be a little bit messy, but it will also be delicious.”
The redesign reflects changing times with a red, white, blue, and yellow color palette, updated menu boards, and modern architectural and interior brand elements. Chester’s brought the updates to life with the help of brand experience and architecture firm Nelson Worldwide, which has also completed work for Google, Yum! Brands, Disney, and Target. Read more here.
BUILDINGS: Strategies For Conquering Workplace Acoustical Issues
In a recent article with BUILDINGS, teammate Danijel Pocanic gave his thoughts on incorporating acoustics in the workplace.
“Our workspaces are broadcasting studios in a sense, because everything we do now has to be translated through a technology to other people and it’s often through video and audio. So, you have to be super aware of how you sound to other people as well as being able to hear other people clearly—because it’s something that is supporting your message.” Read the full article here.
Architect: Camperdown
Looking to create a vibrant community in the heart of downtown Greenville, South Carolina, Centennial American Properties selected award-winning architecture and design firm NELSON Worldwide to transform the old Greenville Newspaper site into a mixed-use space called Camperdown. Read more with Architect here.
Kyle Peterson
Building Design + Construction: 2021 Giants 400 Report Lists NELSON Worldwide #10
Building Design + Construction lists NELSON Worldwide as #10 Top Architecture Firms for 2021 Giants 400 Report. See full list here.
Interior Build-Out For Dicks Sporting Goods
Stadia: Cincinnati Reds’ Great American Ballpark Opens Family Zone Focused on Health and Inclusivity
NELSON Worldwide partnered with the Cincinnati Reds and TriHealth to create a space unique to the MLB experience, focused on promoting healthy choices and ensuring the universal wellbeing of fans of all ages. Read more with Stadia.
Commercial Construction & Renovation: NELSON WW new Regional Industrial Practice Leader
NELSON Worldwide, award-winning architecture, design, and strategy firm, welcomes Kirt Neal as Regional Industrial Practice Leader. Kirt will manage and develop the firm’s industrial practice teams, improving efficiencies, encouraging a healthy team dynamic, and fostering the financial success of this market in Seattle, the Pacific Northwest, and the Greater Western Region.
Read more with Commercial Construction & Renovation here.
Office Insight: It’s Not Cake – What it Really Takes to Get People Back to the Office
Kristin Cerutti of NELSON Worldwide explains what it’s going to take for workers to embrace the idea of returning to the office and we’ve known the answer for years: The only thing your office space has, that nowhere else does, is your people.
Read more with Office Insight here.