Fresh fried chicken concept Chester’s Chicken, which has more than 1,300 locations and has been in business for more than 50 years, is introducing its first store redesign in nearly 20 years at three new locations in Love’s Travel Stops & Country Stores: Durant, Okla. (pictured); Monroe, La.; and Elk Grove Village, Ill.

The new look features a fresh color palette, updated menu boards and modern architectural and interior brand elements designed to create a better connection with the customer, the company said.

Chester’s partnered with award-winning brand experience and architecture firm Nelson Worldwide to bring the updated vision to life.

“Our intent with this vision was to amplify the beloved Chester’s brand and to leverage a much bolder and modern expression, as well as play up the notion of everything fried to perfection—with no apologies,” said Aaron Ruef, account director for Nelson Worldwide, Minneapolis. Read more here.

Award-winning architecture, design, and strategy firm NELSON Worldwide has merged operations with Daroff Design Inc + DDI Architects, PC (DDI), an award-winning, internationally recognized interior design and architecture firm headquartered in Center City, Philadelphia. With almost 50 years of history as a certified Woman Business Enterprise (WBE), DDI joins the NELSON team with shared values. Read more with Commercial Construction & Renovation here.

NELSON Worldwide created a new space for Levenfeld Pearlstein reducing square footage while offering private office access to every individual.

Read more with Work Design Magazine here.

NELSON Worldwide Vice President Robyn Novak shares emerging hotel design trends with Forbes. Read the full article here.

NELSON Worldwide guides Castlelake to further connect both employees and clients through their workplace.

Read more with Work Design Magazine here.

Jim Harkin of NELSON Worldwide, a 2020 Top Design Firm, tells ENR how mixed-use developments will change after COVID-19. Read more here.

Chester’s Chicken, the cult-favorite fresh fried chicken quick-service restaurant concept with more than 1,200 locations and over 50 years of success, is introducing its first store redesign in nearly 20 years at three new locations – Durant, Oklahoma; Monroe, Louisiana; and Elk Grove Village, Illinois. The new look features a fresh color palette, updated menu boards, and modern architectural and interior brand elements throughout – designed to create a better connection between the customer and Chester’s famous fried chicken, prepared fresh in store throughout the day.

The elevated in-store experience is the next phase of Chester’s brand refresh, following the 2020 launch of the company’s new website with an enhanced library of marketing and training tools for franchisees, as well as a new, simplified logo that focuses on the lovable Chester the Chicken mascot. Within the past year, Chester’s has also introduced new branded packaging and overhauled its digital menu board design. Read more here.

“The major trends that we’re seeing is actually that firms are really interested in trying to understand what their attorneys are looking for, what the staff is looking for, what people are interested in, in terms of hybrid. We’re doing a lot of that work right now with every one of our law firms.”

Teammate, Kristin Cerutti shared insight on law firms holding off on relocations or settling on what office space should look like post-pandemic. Read the full article here.

A Cincinnati branding firm has taken its talents to New York City to make changes at American Girl’s store in Rockefeller Center. Read more with Cincinnati Business Courier.