Founded in 1979, Sweetwater has gone above and beyond to provide musicians with the best selection, service, and support needed to create music. Sweetwater wanted to fine-tune its approach to meet today’s needs of consumers. For its newest location, the brand turned to global architecture, design, and strategy firm NELSON Worldwide to create a new retail concept better suited for Sweetwater customers who want to peruse, experience, and purchase in a setting that encourages product engagement. The Sweetwater concept store gives consumers a first-class retail experience with a unique showroom-like design and tailored areas to test equipment. Read the full article here.

This month our project for American Library Association is highlighted in the latest issue of Archello. When looking to relocate from their long-time offices in Chicago, the American Library Association (ALA) tapped award-winning design firm NELSON Worldwide to deliver a new space that would excite and motivate staff.

To develop a deeper understanding of the company culture, the design team worked closely with ALA employees, ultimately determining that the ALA is made up of a kaleidoscope of communities that, like those they serve, celebrates diversity. Ever-changing perspectives honor the unique beauty of each individual—yet, only when brought together, do they become a unified center of knowledge that transforms, inspires, nurtures, and endures. As a result, the design was driven by the unique collectivism found within the kaleidoscope. Read more here.

This month our project for Windward Harrisburg is highlighted in the latest issue of Archello. Recognized as a national multi-disciplinary minority-owned engineering firm, Windward Engineers and Consultants provides a full menu of architectural engineering and consulting. Headquartered in Minneapolis, Windward partnered with architecture design firm NELSON Worldwide to provide interior design services for its new Harrisburg, Pennsylvania location.

Windward acted as the owner, MEP engineer, fire protection engineer, security consultant, and lighting designer for the new office which includes dynamic amenities and features such as a café, huddle rooms, a conference room, a wellness room, a lighting lab, print/copy space, and an outdoor patio. Read more here.

Navigating the exchange towards hybrid workspaces is an ongoing problem for management and office managers. NELSON Worldwide took a have a look at how designers and designers are converting how they manner the bodily facet of creating and design to suit what they name the phygital panorama. Check out their information, 100 Ways to Maximize Your Physical, Digital, and Human Assets. Read the full article here.

NELSON Worldwide redesigns a 9,500-square-foot facility for a technology company, creating a modern, immersive showroom for high-profile clientele with a focus on dynamic displays, technology integration, and hospitality-driven design.

Read more with Office Snapshots here.

This month our project for Emory’s Mild Cognitive Impairment (MCI) Center is highlighted in the latest issue of Archello.

NELSON Worldwide designed the Emory’s Mild Cognitive Impairment (MCI) Empowerment Program Center for specialized care in Atlanta, Georgia. In a collaborative effort with the Georgia Institute of Technology and Emory Brain Health Center, NELSON designed a space with key stakeholders that created a new, one-of-a-kind health program. Read more here.

“Indoor areas that embody the usage of pure supplies, like wooden, biophilic design comparable to residing inexperienced partitions and different indoor plant supplies, and daylight will enhance the psychological well-being of the company by connecting them to nature, even in an city setting.” – Cheryl Smith

Teammate Cheryl Smith discussed wellness-inspired design and how it has evolved in the wake of the Covid-19 pandemic. Read more with Business Newspress here.

Brad Earl, managing principal at NELSON Worldwide, shares insight on how healthcare tenants can move into repurposed dark anchor space and how health systems and community hospitals are tapping into the communities they serve to offer as many outpatient services as possible. Read more here.

In a recent The Imagine A Place Podcast titled “Place Matters And So Does Your Journey”, teammate Amy Leigh Hufford discussed three things: a load of inspiration on embracing your path no matter how rough that road is, you’ll think deeper about your role as an advocate in design, and how to explore our emotional connection with space in new ways.

Check out the podcast here.