PHILADELPHIA – February 1, 2023 — Award-winning architecture, design, and strategy firm NELSON Worldwide is excited to announce the advancement of Courtney Reid to Design Leader, Retail. In her new role, Courtney will oversee and manage projects for the Food and Beverage team while collaborating with the entire Retail practice.

“Courtney is an attentive leader who motivates her team and pushes them to grow,” says Chairman and Chief Executive Officer at NELSON Worldwide, John “Ozzie” Nelson Jr. “Her ability to focus on intricate project details allows her team to make high-end design concepts a reality, and her collaborative attitude and consistent support continually elevates our practice.”

Courtney is a patient teacher and teammate who is passionate about efficiency and hard work. As Design Leader, Retail, she will promote design strategy and innovation reflective of the studio’s goals and overall mission. Courtney’s involvement and quality control over all project phases will bridge the gap between the creative and project management teams, while her leadership and clear guidance will increase professional development and overall team performance.

“I look forward to expanding our Food and Beverage team so that we can become more collaborative within the Retail practice and serve as an expert source within Food and Beverage,” notes Courtney. “As I advance in my role at NELSON, I look forward to pushing my skill sets and growing the team.”

After earning her bachelor’s degree in Architecture from Philadelphia University, Courtney began her architecture journey as a Project Designer, later elevating to Project Architect at Solutions Architecture Corp, PZS Architects, and Daroff Design. With over 13 years in the industry, Courtney’s background has paved the way for her new position as Design Leader, Retail at NELSON Worldwide. She has experience across all project phases, from design conception to construction and contract management. Her creative approach has allowed her to provide innovative solutions to design problems and develop aesthetically pleasing projects. Major upcoming projects for Courtney and her team include dining facilities within the United Airways terminal at Newark Airport, as well as the development of new restaurants in conjunction with LaGuardia Airport’s new F Concourse.

###

About NELSON Worldwide

NELSON Worldwide is an award-winning firm, boldly transforming all dimensions of the human experience through architecture, interior design, graphic design, and brand strategy. With more than 700 teammates across 20 offices, the firm’s collective network provides strategic and creative solutions that positively impact where people work, serve, play, and thrive. The team combines industry knowledge, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more.

In recent years we’ve noticed a dramatic shift in the way consumers view healthcare. In an era of self-care and “treat yourself” mantras, healthcare is no longer seen just as treatment for an illness or injury. The meaning now expands to beauty, wellness, fitness, and more, and consumers are demanding these services be more accessible.

Today’s generation of consumers are more informed than ever before. They can now form opinions about their health in seconds, simply through a Google search, without having to make a visit to the doctor’s office. And according to CB Insights, the global wellness industry is worth almost $4 trillion. This means consumers are likely spending their dollars on preventative “wellness” measures long before going through a traditional healthcare system.

With an increase in vacant space in malls throughout the country, there is a glaring opportunity to transform these spaces to meet consumer demands through medi-retail collaborations. Most of the time, hospitals and health clinics are far away from the city center, with inconvenient parking, and long wait times for appointments. Malls and other retail settings make sense because of their location, ease of access, and dark anchor space, making it a win-win collaboration.

So, what do these medi-retail offerings look like? They come in all shapes and sizes. From pharmacy extensions and alternative health solutions to dispensaries and boutique fitness centers, medi-retail opportunities run the gamut.

New Age Pharmacies

Goodbye stuffy doctor’s offices and clinics, hello neighborhood CVS. Drop-in clinics of the past are transforming from a doc-in-the-box perception to expanded, in-depth outpatient services. In 2018, 47% of U.S. millennials were already moving on from these outdated settings and experimenting with these new-age pharmacy expansions according to Sylus. And these concepts will only grow from here.

CVS’s HealthHub, located in Texas, is just one example of a new-age pharmacy, dedicating 20% of the store to care, health products, and services. Patients can get vital tests and receive basic care for minor illnesses at the minute clinic. They even provide health-focused seminars on healthy eating and cooking with registered dietitians.

CVS Health Hub | Photo: CVS

Feel Good Healthcare

With the definition of healthcare evolving, more consumers are looking for these types of services. From cosmetic dentistry and Botox, to women’s health, retailers can capitalize off of these types of medi-retail offerings.

Kindbody, a fertility clinic with locations in New York, San Francisco, and Los Angeles, offers fertility consultations, egg and embryo freezing, and more. Part of their mission is to make these types of services more accessible and approachable for women. Before clinics like Kindbody, fertility services were unaffordable, inaccessible, and unenjoyable.

Kindbody: Reimagined Women’s Healthcare | Photo: Kindbody

Avant-Garde Offerings

Progressive healthcare is becoming more and more popular among today’s generation. Circling back to the informed consumers of today, and social media influencers serving as progressive healthcare guinea pigs, these avant-garde healthcare offerings will be buzz-worthy additions to any retail setting.

Next Health, a health optimization and longevity destination gives consumers access to some of today’s most innovative medical technologies including cryotherapy, food sensitivity testing, DNA testing, and more. Modern health centers like Next Health empower consumers to take their health into their own hands.

Next Health Cryotherapy | Photo: Next Health