Chester’s Chicken, the cult-favorite fresh fried chicken quick-service restaurant concept with more than 1,200 locations and over 50 years of success, is introducing its first store redesign in nearly 20 years at three new locations – Durant, Oklahoma; Monroe, Louisiana; and Elk Grove Village, Illinois. The new look features a fresh color palette, updated menu boards, and modern architectural and interior brand elements throughout – designed to create a better connection between the customer and Chester’s famous fried chicken, prepared fresh in store throughout the day.

The elevated in-store experience is the next phase of Chester’s brand refresh, following the 2020 launch of the company’s new website with an enhanced library of marketing and training tools for franchisees, as well as a new, simplified logo that focuses on the lovable Chester the Chicken mascot. Within the past year, Chester’s has also introduced new branded packaging and overhauled its digital menu board design. Read more here.

Oracle Industries Innovation Lab was recognized as one of the 2021 AIA Ohio Design Merit Awards For Newly Completed Buildings. See full article here.

Bellyard, West Midtown Atlanta, a Tribute Portfolio Hotel, nestled in The Interlock, is. Operated by Pivot, the sophisticated hotspot boasts 161 inviting, yet contemporary suites and guestrooms. Read more here.

NELSON Worldwide welcomes Radhika Dharanipalan as Senior Project Manager based out of the Alpharetta, Georgia, office. As Senior Project Manager, Radhika will lead the development and coordination of civic education projects—working collaboratively with both in-house and consultant teams on multiple projects through all stages of design, with passion, creativity, and acute attention to detail.

Read more with Commercial Construction & Renovation here.

Philadelphia, Pennsylvania – January 24, 2023 — Award-winning architecture, design, and strategy firm NELSON Worldwide is excited to announce the addition of Katie Pass-Brinker as Design Leader, Hospitality. Katie will work closely with the interior design team to create and implement high-level design for the hospitality sector, providing direction and mentorship from concept through construction.

“Katie has more than 16 years of experience in the world of hospitality, working on a range of projects from large-scale operations to independent brands,” notes chairman and Chief Executive Officer at NELSON Worldwide John “Ozzie” Nelson Jr. “Her unique ability to elevate interior spaces that reflect a fresh interpretation of the client’s vision while championing a collaborative process will be paramount as we continue to grow the hospitality practice at NELSON.”

Passionate about the creative process and turning ideas into reality, Katie develops design concepts that allow guests to become fully immersed in their environment, where every detail is carefully thought out from arrival to departure. Katie never misses an opportunity to be inspired by her surroundings, whether through nature, art, fashion, culture, architecture, or food, and readily infuses these ideas throughout her projects using colors, patterns, and textures.

“I am looking forward to being a part of NELSON and working alongside an all-star team to elevate hospitality spaces and deliver a thoughtful design that’s on time and on budget,” remarks Katie. “I thrive when working on multiple projects and with varying team members, and I am excited for all that’s to come from our practice.”

Having led and managed design teams for over a decade, including as Design Director and Principal at Daroff Design, Katie is highly organized and well-versed in the design process, from client management and creative planning to furniture selection and specifications. In coordinating directly with architecture teams, she is able to ensure the design vision stays true through documentation to construction phases. Katie has helped develop restaurants, hotels, resorts, nightclubs, and more throughout her career, including Universal’s Cabana Bay Beach Resort in Orlando. Florida. She holds a Bachelor of Science in Interior Design from Philadelphia University and received her NCIDQ certification in 2012.

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About NELSON Worldwide

NELSON Worldwide is an award-winning firm, boldly transforming all dimensions of the human experience through architecture, interior design, graphic design, and brand strategy. With more than 700 teammates across 20 offices, the firm’s collective network provides strategic and creative solutions that positively impact where people work, serve, play, and thrive. The team combines industry knowledge, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more. Visit www.nelsonworldwide.com to learn more.

Boston Consulting Group (BCG), a global strategic management advisory, tapped NELSON Worldwide for the expansion of its existing Business Services Center based in Atlanta, dubbed Nexus.

Read more with officeinsight here.

In a recent article with Business Of Furniture, teammate Kristin Cerutti discussed how designers want the capability to self-serve, but what makes reps great in the future remains the same.

“We’ve had some of these struggles for years, but it has significantly increased with everyone going remote. At the moment, we are having to communicate to our clients in completely different ways than we were before. Today, we need Revit files even earlier in the process and install photos to be able to see things like seaming. Remember, we’re trying to sell ideas to a client who might be inherently less visual than most of us are. This helps save all of us from the heartache and shock of walking in and not being what they expected.” Read the full article here.