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As Consumers Grow Accustomed to Pop-Ups, Permanent Stores Must Evolve

Retailers are realizing that stores lacking in experiential components bring virtually nothing to the table. To make their long-lease stores worth visiting as e-commerce picks up, merchants are turning to the pop-up model; the business proposition offers customers something more than just a transaction. The rise of this trend is putting new pressure on retailers with large physical footprints and encouraging architects and store designers to gain new expertise. Read more here.

Stylus: NRF, Retail’s Big Show 2023 9 key themes

NRF, Retail’s Big Show 2023 (New York City, January 15-17) welcomed 35,000 attendees and 1,000 exhibitors. From ‘shy’ tech, capitalising on kidults and transformational experiential retail to harnessing humanity and the paradoxical perspectives on Gen Zalpha, we present nine key themes, including commentary from creatives, analysts, and brands, such as Petco, Walmart, Claire’s, Studs, Mattel, and Target. 

Read more with Stylus here.