Office Lovin’: A Tour of American Library Association’s New Chicago Office
Office Lovin’ shares a look into American Library Association’s new Chicago headquarters here.
Macy’s Dishes Details On New Type of Store
Macy’s Inc. is delivering details on a new retail concept designed by NELSON Worldwide. Read more here.
The Atlanta Journal-Constitution: New Administrative Offices For Clayton County Moving Forward
Clayton County is moving forward with plans to build new administrative offices in Jonesboro.
The county said it will discuss its plans to construct the building at 120 Smith Street in Jonesboro during the 5:30 p.m. Oct. 26 meeting of the Clayton County Commission. The Clayton County Building and Maintenance Department is working with Nelson Worldwide to complete concepts and due diligence on potential sites. Read more here.
Office Lovin’: A look inside Soliant Health’s new Peachtree Corners office
Healthcare jobs provider Soliant Health recently hired interior design firm NELSON Worldwide to design their new office in Peachtree Corners, Georgia. Read more with Office Lovin’ here.
Chain Store Age: Check Out Bloomingdale’s New Small-Store Concept
Bloomingdale’s has opened its first-ever location under the “Bloomies” banner.
Located in the Mosaic District lifestyle center of Fairfax, Va., the 22,000-sq.ft. store offers a highly curated assortment of contemporary and luxury brands, tech-enabled stylists, convenient services and an on-site restaurant with indoor and outdoor seating. (By comparison, Bloomingdale’s department stores generally average 150,000 sq. ft. to 200,000 sq. ft.)
The store experience interprets the iconic Bloomingdale’s aesthetic in a fresh way, with new design concepts to drive customer discovery and highlight rotating trends. Unique carts are positioned throughout the space, showcasing fresh finds. Read more here.
Aviation Pros: 2022 Airport Business Project of the Year – ACI Jet’s new headquarters
“Whether leaving or returning, guests will feel the same level of comfort and sense of arrival while experiencing the hospitality of San Luis Obispo’s new FBO.” – Doreen Baum
ACI Jet designs its new headquarters to provide a unique and inclusive feel. The structure was built to reflect the surrounding landscape and fit in with the style of local architecture, while standing out for its impressive design. Read more here.
CSP: Chester’s Chicken Debuts Store Redesign At 3 New Locales
Fresh fried chicken concept Chester’s Chicken, which has more than 1,300 locations and has been in business for more than 50 years, is introducing its first store redesign in nearly 20 years at three new locations in Love’s Travel Stops & Country Stores: Durant, Okla. (pictured); Monroe, La.; and Elk Grove Village, Ill.
The new look features a fresh color palette, updated menu boards and modern architectural and interior brand elements designed to create a better connection with the customer, the company said.
Chester’s partnered with award-winning brand experience and architecture firm Nelson Worldwide to bring the updated vision to life.
“Our intent with this vision was to amplify the beloved Chester’s brand and to leverage a much bolder and modern expression, as well as play up the notion of everything fried to perfection—with no apologies,” said Aaron Ruef, account director for Nelson Worldwide, Minneapolis. Read more here.
design:retail: American Girl Introduces New Manhattan Flagship
Middleton, Wis.-based toymaker American Girl has launched two new in-store experiences at its New York flagship. Read more with design:retail.
Research Highlights the Impact of Plants and Living Walls on Workplace Productivity
More and more workplaces are being designed to prioritize employee wellness. Even better, changes made in the office that increase wellness and result in better performance are a win-win. New research from Finnish indoor nature technology company, Naava, showed that biophilic design in a workspace has significant health benefits and ultimately lead to better performance – employees make 43% fewer mistakes in the presence of plants or living walls. Browse the images below to see how our teammates transform the workplace by introducing biophilic influences.
One Financial Center | Boston, Massachusetts
“We are much more creative and smarter outdoors. In nature, we think more clearly, solve problems more efficiently, and are less prone to stress factors. Still, we choose to spend 22 hours a day indoors,” said Aki Soudunsaari, Co-founder at Naava. “On the contrary, most workplaces today are entirely uninspiring at best, and, at worst, they are actually detrimental to our health. They bombard our senses with stress-inducing stimuli like unnatural lighting and artificially sterilized air – we’re starved of the therapeutic effects of nature that we as humans are genetically programmed to thrive in.” (Boston Real Estate Times)
One Financial Center | Boston, Massachusetts
One Financial Center | Boston, Massachusetts
AIS Corporate Headquarters | Leominster, Massachusetts
Bryan Cave Leighton Paisner | Chicago, Illinois
Embracing Growth: Legend of 1000 Thousand Paper Cranes
At NELSON, our vision is to boldly transform all dimensions of the human experience. Our unique values fuel our culture and inspire us to constantly evolve and innovate. In celebration of our values, over the next few weeks, we’ll be highlighting the experiences that allow us to bring out the best in our teammates and clients. This week, we’re sharing how we EMBRACE GROWTH.
After years of strategic mergers and acquisitions, our 2019 brand reset was a pivotal time that brought all our teammates together as ONE NELSON. To celebrate, our teammates collectively embarked on The Legend of 1,000 Paper Cranes, a Japanese tradition that says anyone who folds 1,000 origami cranes will be granted a wish. Here’s the story:
Origami is the ancient art of folding paper, and Senbazuru, the art of folding origami cranes and stringing them in a line, is one of its most popular forms. In Japan, there is an interesting tradition of getting your wish granted, but it isn’t as easy as throwing a penny into a fountain. It is a task that requires patience, dedication, and hard work. Anyone who can complete this will have their wish granted. So, collectively, NELSON teammates set-out to fold over 1,000 paper cranes for a wish.
Before launching our new brand, teammates in all 25 offices across the country helped fold tiny white cranes and creatively installed them in their space, each office with a different interpretation. The white crane symbolizes coming together as a flock to begin a new journey. After our brand launch on January 31, teammates wrote wishes on a blue pieces of paper and folded them into more cranes. The blue cranes, mimicking the striking blue in our new logo, were then added to our installations, symbolizing a stronger, more unified NELSON, made up of hundreds of unique individuals.
From coast to coast, these paper crane installations were a creative way to unify our teams and offices. Turning the page to ONE NELSON, the cranes were symbolic of our growth for the past, present, and future.
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