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Holiday Retail Unwrapped 2020

This year, retail brands are facing unprecedented challenges while anxious consumers attempt to safely fulfill their holiday shopping lists. With consumers expected to use multiple channels to complete their shopping— nothing is off-limits. Retailers must rapidly evolve to stand out among competitors by ramping up their holiday retail strategies both online and in-store.

Clearer Approach to Accessibility Surveys

Retailers saw a continuation in the rise of ADA Title III lawsuits during 2018 and 2019, with states like California, New York, and Florida remaining especially targeted. Remediating accessibility issues requires as much effort to identify the problem as it does partnership to resolve it.

Scalable Lighting Solutions

In this report, NELSON Worldwide’s lighting partner Brinjac Lighing Studio outlines various lighting solutions to help employers adapt to change and mitigate germs when returning to the workplace environment post-COVID-19.

(Re)dustrial Revolution

Consumers haven’t reduced their expectations during this crisis, if anything they’ve raised the bar and major players who previously had a lock on direct-to-consumer shipping are seeing added competition. As forward-thinking retailers consider the future of their stores, we’ll see an increased adoption of ecommerce, innovation within supply chains taking inspiration from the industrial sector, and a heated battle to solve for the last-mile delivery.

Holistic Health in the Workplace

 For many years, a WELL-certified office was the leading solution, but post-pandemic, it will become less of an added perk and more of a non-negotiable asset. Workplaces of the future will need to go beyond WELL and truly invest in their employees’ holistic wellbeing.

Future Proofing the Office

As designers driven by the prospect of transforming all dimensions of the human experience, we advocate for spaces that support health and wellness and create future proof concepts so that companies may adapt and evolve without the need for relocation. With every project, our team promises and delivers spaces that meet the standards of today and tomorrow.

Future of Finance: Experience Reimagined

The COVID-19 pandemic has reframed how many consumers assess their financial standing. With an increase in job fluctuation, economic instability, and personal stressors impacting our everyday lives, it’s no surprise that our attitudes toward spending, saving, and considering our personal finances has rapidly evolved over the last year.

NELSON spotlights five changing consumer behaviors that are impacting the financial services sector and how you can better position your brand for the future.

Environmental Graphic Design After COVID-19: Leveraging EGD to create engaging experiences

As the world continues to adapt and change, we seek to understand what some of the more unseen impacts may be. Graphic design is incorporated into every aspect of our lives in ways we aren’t always consciously aware of. It will influence our environments post-pandemic by focusing on ways to communicate new rules and processes, providing clarity on expectations, establishing a sense of community, and creating continuity for the future. 

Retail After Covid-19: A New Connected Economy

Robyn Novak of NELSON Worldwide shares insight on the new, Connected Economy. One that places more value in meaningful experiences with a focus on authentic human connection, supported by revolutionary new technology that allows consumers greater access than ever before.