design:retail: New Experiences at American Girl’s New York Flagship
By: NELSON Worldwide
Middleton, Wis.-based toymaker American Girl has launched two new in-store experiences at its New York flagship. The retail space at Rockefeller Center now features two new immersive pop-ups: Julie’s Groovy World and the Doll Hospital. Read more with design:retail.
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NELSON Worldwide is an award-winning firm, unlocking value for clients through architecture, interior design, graphic design, and brand strategy. With more than 600 teammates across 20 offices, the firm’s collective network provides strategic and creative solutions that positively impact where people work, serve, play, and thrive. The team combines industry knowledge, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more.
