From Fans to Financial Returns: A Playbook for Unlocking Value in Sports-Anchored Mixed-Use Districts
By: Jeremy Hull and Lamar Wakefield
Great districts succeed between events. They turn foot traffic into commerce, programming into momentum and design decisions into long-term value. The NELSON Five Plays Mixed-Use Playbook explains specifically how districts deliver reliable performance for owners, tenants and communities.
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From Fans to Financial Returns: A Playbook for Unlocking Value in Sports-Anchored Mixed-Use Districts
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Let's Connect:
Jeremy Hull, National Practice Leader, Mixed-Use
Throughout Jeremy’s planning career, he has worked on a variety of project types including retail, mixed-use, resort, hospitality, office, and residential communities. A 17-year veteran at NELSON, he helped to establish the Planning Studio in the mixed-use and experiential retail realm. In his new role as practice leader, Jeremy will continue to build strong relationships and guide the firm’s Mixed-Use project work.
Let's Connect:
Lamar Wakefield, National Practice Leader Mixed-Use
Lamar is a people person. His ability to connect with clients and set them at ease during the complicated design process consistently creates great results. And it’s this ability that has created a relationship-centric culture in the Mixed-Use practice. To Lamar, the design business is about making and maintaining relationships. He has put in the time to keep up with past clients by staying abreast of changes in their organizations and being ready when new design opportunities come along.
