Holiday Retail Unwrapped
By: NELSON Worldwide
The busiest shopping season of the year has arrived! As retail evolves and consumers seek new ways of purchasing, we set out to discover the motives behind today’s shoppers. Along the way, we “unwrapped” four ways retailers can improve this year’s holiday shopping experience.

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NELSON Worldwide,
NELSON Worldwide is an award-winning firm, unlocking value for clients through architecture, interior design, graphic design, and brand strategy. With more than 600 teammates across 20 offices, the firm’s collective network provides strategic and creative solutions that positively impact where people work, serve, play, and thrive. The team combines industry knowledge, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more.