Four Brand Pillars for the Connected Economy
By: Jennifer Acevedo
Today, we are being faced with a glaring new reality; the effects of COVID-19 will change our economy forever. As social distancing guidelines are lifted, consumers will be more cautious than ever when stepping out of their homes. They will be hesitant to share, and most importantly, they will only put their time and money toward experiences that truly matter to them, shifting the experiential and shared economy to a new connected economy. This Connected Economy places more value in meaningful experiences with a focus on authentic human connection, supported by revolutionary new technology that allows consumers greater access than ever. Read more here.