EuroShop 2017: Bogner
By: NELSON Worldwide
Foreword: Every 3 years, 100,000+ visitors flock to an international destination to experience all things retail. Hailed as the “Global Retail Trade Fair,” EuroShop covers all things retail related, from store design to visual merchandising. Located in Dusseldorf, Germany, the event offers 17 exhibition halls within 19 different buildings. A group of lucky FRCH-ers made the trip this year and will be sharing global trends and inspiration from the conference and nearby travel all week!
We see the trend of bringing the outdoors “in” for retail, and Bogner in Cologne is a great example of the use of natural resources to create great impact on the store experience. Whether it is for displaying the merchandise or functional users, the added aesthetic to the store is a natural fit.
A sophisticated retail experience showcasing premier German sporting apparel. For those not familiar with the history of the brand or the founder Willy Bogner, check out the website. The entrepreneurship, artistry, and athleticism rooted in the brand is truly unique.
Let's Connect:
NELSON Worldwide,
NELSON Worldwide is an award-winning firm, unlocking value for clients through architecture, interior design, graphic design, and brand strategy. With more than 600 teammates across 20 offices, the firm’s collective network provides strategic and creative solutions that positively impact where people work, serve, play, and thrive. The team combines industry knowledge, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more.
