Delivering Micro Experiences for Major In-Store Impact NRF 2020
By: NELSON Worldwide
Robyn Novak of FRCH NELSON speaks at #NRF2020 alongside experts from American Girl and Drybar to discuss the rise of “Micro Experiences” and how retailers can create in-store activations that cannot be replicated online. Watch here.

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NELSON Worldwide is an award-winning firm, unlocking value for clients through architecture, interior design, graphic design, and brand strategy. With more than 600 teammates across 20 offices, the firm’s collective network provides strategic and creative solutions that positively impact where people work, serve, play, and thrive. The team combines industry knowledge, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more.