Archello: Sweetwater
By: NELSON Worldwide
Founded in 1979, Sweetwater has gone above and beyond to provide musicians with the best selection, service, and support needed to create music. Sweetwater wanted to fine-tune its approach to meet today’s needs of consumers. For its newest location, the brand turned to global architecture, design, and strategy firm NELSON Worldwide to create a new retail concept better suited for Sweetwater customers who want to peruse, experience, and purchase in a setting that encourages product engagement. The Sweetwater concept store gives consumers a first-class retail experience with a unique showroom-like design and tailored areas to test equipment. Read the full article here.
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NELSON Worldwide is an award-winning firm, unlocking value for clients through architecture, interior design, graphic design, and brand strategy. With more than 600 teammates across 20 offices, the firm’s collective network provides strategic and creative solutions that positively impact where people work, serve, play, and thrive. The team combines industry knowledge, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more.
