As professionals, we often focus on perfecting our craft but may overlook the essential skills needed for effective business management. In this episode of AEC, Smartegies host Katie Cash sits down with Principal and Business Leader, Kyle Peterson, to discuss how his design background influences his approach to managing six studio locations.

Kyle shares insights on the importance of becoming a trusted partner and truly understanding clients’ needs to drive success. Tune in to discover how blending creative vision with operational expertise can lead to powerful strategic growth.