Retrofit Magazine: It’s Not Always ‘The Bigger, The Better’ in Design
By: NELSON Worldwide
“Sometimes, it is easy to think “the bigger, the better” regarding re-design and amenities. While there are benefits to investing in a large-scale remodel, not every change needs to be a huge, expensive, tear-down project. As new buildings emerge with giant, jaw-dropping designs, there are also smaller-scale investments that building owners can make to refresh their building and create an exciting space that is competitive across the market.”
National Practice Leader, Vicki Eickelberger, discusses the importance of prioritizing experiential design and the user journey throughout a space. Read more with Retrofit Magazine here.
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NELSON Worldwide is an award-winning firm, unlocking value for clients through architecture, interior design, graphic design, and brand strategy. With more than 600 teammates across 20 offices, the firm’s collective network provides strategic and creative solutions that positively impact where people work, serve, play, and thrive. The team combines industry knowledge, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more.
