Travel + Leisure: Hilton’s New Hotel Brand Aims to Make Overworked Millennials’ Lives Easier
By: NELSON Worldwide
Hilton unveiled today a new hotel brand built for what the company calls “modern achievers,” who are interested in getting the most out of life while not spending too much on their hotel room. Read more here.
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NELSON Worldwide is an award-winning firm, unlocking value for clients through architecture, interior design, graphic design, and brand strategy. With more than 600 teammates across 20 offices, the firm’s collective network provides strategic and creative solutions that positively impact where people work, serve, play, and thrive. The team combines industry knowledge, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more.
