VMSD: New Men’s Wearhouse Layout
By: NELSON Worldwide
In 2021, VISUAL MERCHANDISING is following three distinct trends: immersive experiences, interrupting traffic patterns and connecting with the customer. When Men’s Warehouse approached Nelson Worldwide (Minneapolis) to reimagine the store, that’s exactly what they wanted to achieve.
“We were tasked with reinventing the way Men’s Warehouse is presented to shoppers,” explains Meredith Seeds, Director of Interior Design at Nelson Worldwide. “Previously, the product had been hard to shop with so many options, and the customer journey through the space was difficult to navigate. To create a store that offers intuitive and seamless shopping, we took a strategic approach: replanning and rethinking categories and creating spaces in which shoppers could celebrate moments that matter, like a suit fitting for their wedding.” Read more here.
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NELSON Worldwide is an award-winning firm, unlocking value for clients through architecture, interior design, graphic design, and brand strategy. With more than 600 teammates across 20 offices, the firm’s collective network provides strategic and creative solutions that positively impact where people work, serve, play, and thrive. The team combines industry knowledge, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more.
