The Future of America’s Malls
By: NELSON Worldwide
It isn’t a secret traditional malls are struggling to stay relevant and the COVID-19 pandemic has only accelerated the eventual change in the mall experience. The rise of e-commerce, Instagram-worthy experiences, and direct-to-consumer brands, are driving the shift in consumer spending habits, but your mall footprint still holds value, and shopping can be reinvented.
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NELSON Worldwide,
NELSON Worldwide is an award-winning firm, unlocking value for clients through architecture, interior design, graphic design, and brand strategy. With more than 600 teammates across 20 offices, the firm’s collective network provides strategic and creative solutions that positively impact where people work, serve, play, and thrive. The team combines industry knowledge, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more.
