Restaurant Development + Design: Chester’s Chicken Modernizes Prototype
By: NELSON Worldwide
In a recent article with Restaurant Development + Design, teammate Aaron Reuf discussed how we planned to bring the new design to life.
“Our intent with this vision was to amplify the beloved Chester’s brand and to leverage a much bolder and modern expression, as well as play up the notion of everything fried to perfection – with no apologies.” Read more here.
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NELSON Worldwide is an award-winning firm, unlocking value for clients through architecture, interior design, graphic design, and brand strategy. With more than 600 teammates across 20 offices, the firm’s collective network provides strategic and creative solutions that positively impact where people work, serve, play, and thrive. The team combines industry knowledge, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more.
