Kristin Cerutti of NELSON Worldwide explores how law office design is moving away from hierarchical spaces and adopting the free-thinking plan. Read more with Work Design here.

If you work in the design industry, chances are you’ve heard of or participated in an International Interior Design Association (IIDA) Product Runway event held by IIDA chapters across the country. Each event is an exciting fashion-filled night that challenges creative minds to make high fashion garments using everyday interior design and building materials. This year, the Cincinnati/Dayton OH Chapter celebrated the big night with a circus-inspired runway show that joined designers and manufacturers from the local area in support of Ronald McDonald House Charities. This season, NELSON was lucky enough to pair with Momentum Textiles to bring their creation to life.

Before we debuted our couture design, the NELSON and Momentum team spent months conceptualizing and gathering material for the final product. Staying in theme with the event, a circus bareback rider inspired ensemble that captured the juxtaposition between a graceful ballerina and the strength of a horse, was developed. After lots of envisioning and sketching the team settled on a look that combined steampunk edge with feminine softness.

After the team decided on a concept, it was time to choose the materials. For this look, the materials played with light and dark, as well as structure and fluidity, to represent the modern translation of a vintage circus.

Each piece of the design was hand-sewn and constructed using 10 types of sheers/drapery fabric, wallcoverings, upholstery velvets, and vinyl. Read more about each piece below:

• Horse Headpiece: Woven vinyl upholstery strips placed on a metal bridle frame covered by vinyl upholstery and salvaged sheer rosettes
• Outer Vest: Vinyl wallcovering with velvet trim
• Bodice: Velvet base with hand-cut wallcovering trim and drapery taffeta
• Shoulder Guards and Hoofed Gloves: Assorted wallcoverings, upholstery vinyl, and sheers
• Skirt: Drapery fabric and sheers with tiered pouf skirt and hand-dyed sheers

After countless construction and fitting sessions, the piece was finally done and the big night was here. The team spent the hours leading up to the event getting excited as our model went through hair and makeup. At the event, other teams from the area showed off months of hard work. The music, the lights, the energy – it was a blast and even more importantly everyone was there for a good cause. Amongst the fun, the event was also a competition and NELSON/Momentum was happy and thankful to be awarded FIRST PLACE as well as PEOPLE’S CHOICE award! We are so proud of our teammates and partners who made the night so special and worked so hard to bring our vision to life. Congratulations to other Product Runway teams and thank you to IIDA for bringing everyone together for a night of fun and charity. See you next year, Product Runway!

OUR FABULOUS TEAMMATES + PARTNERS:

NELSON TEAM:
Jennifer Eng
Alyssa Crone (Model)
Nikki Gorla
Edgar Claure
Donna Szarwark
Tiffany Tang
Lawrence Song (Final Sketch)
Jon Lewis (Music)
Bryan Goodwin

MOMENTUM TEAM:
Diane Calabrese
Amber Gaines

HAIR & MAKEUP
Dany Korzenborn (Makeup)
Laurynn Kramer (Hair)

Foreword: Every 3 years, 100,000+ visitors flock to an international destination to experience all things retail. Hailed as the “Global Retail Trade Fair,” EuroShop covers all things retail related, from store design to visual merchandising. Located in Dusseldorf, Germany, the event offers 17 exhibition halls within 19 different buildings.  A group of lucky FRCH-ers made the trip this year and will be sharing global trends and inspiration from the conference all week!

As we learned yesterday, textures are in! And not just in white … this year is all about creating amazing dimension. New materials for specification at Euroshop are proving to be polarizing-ly different. Huge monolithic tiles and sleek surface materials abound in white, black and shades of neutrals. But what really caught my eye were the more luxury crafted products – they take dimensionality to a new level. Hand-carved and hand-detailed wood “tiles” and panels made in Germany (Broszeit) bring an irresistible tactile quality to the forefront – you simply can’t walk by and not touch! Similarly layered acrylics and resins with metallic pieces, beads and actual pieces of broken glass (Welter) create a play in depth and light. And even the simplest of materials are showing that “craft in install” can take a product to another level. Amtico’s vinyl flooring demonstrates that a play on standard patterns and color can be manipulated to create large print patterns and an amazing sense of scale!

For Women’s History Month, NELSON would like to celebrate some of our female powerhouses. These women have proven that hard work and determination can take you beyond your wildest dreams. Read below to learn from their valuable insight and feel inspired. 

Ramya Shivkumar

Director of Energy & Sustainability, Windward

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If you could give one piece of advice to young female professionals, what would it be?

Be the architect of your own career. Be curious, have an abundance mindset, and define what success means to you.

Past or present, name three women that you would invite over for a dinner party?

Michelle Obama, Wangari Maathai, JK Rowling, and the fourth lady would be my mom, whom I admire for her tenacity and ability to help many less privileged people.

What do you want to be remembered for?

I want to be remembered as someone who could bring people together, empower and inspire them to make the world a better place for future generations.

Chen Hui Spicer

Regional Design Leader, Director

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When did you first become interested in design/architecture?

There are many reasons why I decided to pursue interior design at a young age. One of the most important was my passion for creativity and self-expression. Interior design allows me to combine my love of art and design with my desire to create functional and beautiful spaces. Whether I’m designing a home, office, or retail space, I get to use my creativity to make a real impact on people’s lives.

Another reason was my interest in architecture and construction. I’ve always been fascinated by how buildings are constructed and how they can be designed to be both functional and aesthetically pleasing. As an interior designer, I get to work closely with architects and contractors to ensure that the spaces I design are not only beautiful but also structurally sound.

Additionally, I believe that interior design can have a profound impact on people’s well-being. Studies have shown that well-designed spaces can improve productivity, reduce stress, and even promote healing. As an interior designer, I have the opportunity to create spaces that not only look good but also make people feel good.

Finally, I believe that it’s a field that is constantly evolving and changing. With new technologies, materials, and design trends emerging all the time, there is always something new to learn and explore. This keeps me engaged, motivated, and ensures that my work is always fresh and innovative.

I am excited to see where my career in interior design will take me, and I look forward to creating beautiful and functional spaces for many years to come.

If you could give one piece of advice to young female professionals, what would it be?

My advice is to prioritize communication and collaboration with their team and clients, actively listen to others, establish a clear workflow and process for feedback, and stay up to date with industry trends and best practices. By following these strategies, they can produce high-quality designs and build positive working relationships with their team and clients.

Past or present, name three women that you would invite over for a dinner party?

I would choose Zaha Hadid, Kazuyo Sejima, and Neri Oxman.

Zaha Hadid was an Iraqi-British architect and designer who became one of the most important architects of the 21st century. She was the first woman to receive the Pritzker Architecture Prize, and her designs have been featured in numerous prestigious museums and galleries around the world. Her innovative approach to architecture and design, blending fluid forms and cutting-edge technology, would make for a fascinating conversation.

Kazuyo Sejima is a Japanese architect and co-founder of the Tokyo-based firm SANAA. She has designed a range of projects, from small-scale residential homes to large-scale public buildings, and has received numerous awards for her work. Her minimalist approach to design and use of natural light and open spaces would be an inspiring topic of discussion.

Neri Oxman is an Israeli-American architect, designer, and professor at MIT’s Media Lab. She is known for her pioneering work in the field of “material ecology,” a concept that combines biology, technology, and design to create new forms of architecture and design. Her innovative approach to sustainable design and use of new materials would make for a thought-provoking conversation.

Together, these three women represent the forefront of innovation and creativity in the field of architecture and design. Their contributions to the field have helped to shape the built environment in new and exciting ways, and their perspectives on the future of design would be a fascinating topic of discussion. I would be honored to host them for a dinner party.

What do you want to be remembered for?

What each designer wants to be remembered for is a deeply personal and individual decision that is informed by values, goals, and aspirations. Some common themes that many designers strive for in their work include innovation, creativity, and making a positive impact on society. Another aspect that could set me apart as a designer is my commitment to pushing the boundaries of what is possible. This could involve experimenting with new materials, technologies, and techniques to create designs that are truly groundbreaking. By embracing innovation and pushing the limits of what is possible, I can inspire future generations of designers to continue to explore new frontiers in design.

Ultimately, I want to be remembered as a designer that is striving to create designs that make a positive impact, that push the boundaries of what is possible, and that reflect my unique creative vision and values, which I can leave a lasting legacy that will inspire and empower future generations of designers.

Jennifer Acevedo

Principal, Marketing & Brand Strategy

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When did you first become interested in design/architecture?

I’ve been interested in design/architecture and the arts for as long as I can remember. My mom is a retired ASID interior designer and my sister is a fine artist, photographer, and painter. Our love of design and the built environment as well as a love of travel was nurtured in us from the time we could pick up a crayon, and while my talents lie elsewhere (can’t draw to save my life), I have enjoyed a lifetime appreciation of and education about design in its many forms.

If you could give one piece of advice to young female professionals, what would it be? 

This would be the same advice I’d offer any young professional…find your passion and pursue it and commit to a lifetime of learning and new experiences. I strongly believe that learning is growing and that there is power in answering a question, “I don’t know, but let me find out.” Not only does this keep us humble, no matter what stage of our career we are in, but it reminds us that no one has all of the answers and also nurtures the natural curiosity we are all born with but that only some carry with them into adulthood.

Past or present, name three women that you would invite over for a dinner party?

First Lady Eleanor Roosevelt, painter Frida Kahlo, and Poet and Activist Maya Angelou. All three are sources of major inspiration for me, and not coincidentally, all three have made an indelible mark on me by speaking their minds, standing up for what they believe in, and advancing the causes of human rights, regardless of popular opinion.

Sara Steinbauer

Principal, Business Infrastructure

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When did you first become interested in design/architecture?

I am not actually a designer or architect. My training and background are in Information Services…all because my 5th grade teacher (a very long time ago) declared that computers would give us the 4-day work week and I wanted in on making that happen. However, I did intentionally seek out working design/architecture firm after working for Project H.O.M.E. I was part of a leadership team responsible for building a 39K SF Community Technology Center in lower North Philadelphia. I fell in love with the process and people.

What lessons and experiences can you share as a female leader?

Learn to harness your own personal agency; Perfection is overrated; Learn to embrace failure for what it is — taking risks, learning, feeling good about at least having tried and trying again; Continuously learn, grow and be open-minded to new perspectives, ideas, and ways of doing things; Don’t hesitate to ask questions and for help when needed…and be there to give answers and help when asked.

Past or present, name three women that you would invite over for a dinner party?

Most difficult question of all! Let’s go with Indra Nooyi, Amanda Gorman, and Tina Fey…can you imagine that night?!

Holly Williamson

Regional Design Leader

If you could give one piece of advice to young female professionals, what would it be?

Be a good mentor. At any stage of your career, you can mentor. As a young designer starting out you can mentor students. As a mid-level designer, you can mentor interns. As a Senior Designer, you can mentor intermediate designers. You should always be developing teammates so they can take your position one day and grow, which, in turn allows you to grow. Working to lift each other up is key to working with a great team.

What lessons and experiences can you share as a female leader?

Over the last two years I have realized more than ever the importance of a worklife balance. Being a working mom is hard work and prioritizing some time for me each day benefits both my teammates and my family. Likewise, recognizing when you need to take a day to recharge is especially important. Another lesson I have been sharing lately is what I call “make new mistakes”. Do not be afraid to try something new, share an idea, take a different approach. If it doesn’t work, you will know for next time. Never make the same mistake twice; keep learning, stretching, and most importantly have fun.

Past or present, name three women that you would invite over for a dinner party?

So hard to pick just three: My college roommate Jackie, Ruth Bader Ginsburg, and my aunt Helen, whom I was named after but never met.

Anne Gibson

Regional Design Leader

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When did you first become interested in design/architecture?

I come from a family of creatives, with my mom as my primary inspiration as a child. As an artist, a weaver and a graphic designer, my mom has always radiated design. Our home was full of iconic furniture I had no clue was significant until I was an adult. This profession was never a question for me – I have always loved art and it was a natural progression for me to follow this path.

If you could give one piece of advice to young female professionals, what would it be?

Find your pack. Being a woman in this industry can be unfair at times and it’s very lonely (and hard!) to try to go it solo. It takes tremendous strength to stand up for what is right and we must support each other. And know that while what you are fighting for today may not be realized in your career, but it could for all the women who will come after you. I highly suggest reading Abby Wambach’s Wolfpack – it’s a quick read and has so many lessons about how important it is to find those people who you can trust.

What lessons and experiences can you share as a female leader?

Be your authentic self. Use your voice. You are smart. Wear matching shoes. Don’t take yourself too seriously. Listen and ask questions. Have fun.

Past or present, name three women that you would invite over for a dinner party?

This is impossible to limit to three… there are so many women I’d love to spend time with. If I had to choose today, I would invite Beyonce, Twyla Tharp, and Leslie Jones.

What do you want to be remembered for?

I hope people think of me as a caring and curious person. I love to create stories in space to enable connections and I love helping other people do what they love – I suppose that’s how I’d like to be remembered.

MaryVictoria Barr 

Market Leader

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When did you first become interested in design/architecture?

My father is an architect, so I pretty much learned what design and architecture was before I could even walk. I grew up in a house that my dad designed, and my first apartment was in a building that my father’s firm converted from office to residential. I didn’t know it at the time, but he was really paving the way for me to follow in his footsteps.

If you could give one piece of advice to young female professionals, what would it be?

Never be afraid of making mistakes. As a client-facing business development professional, I had to get used to talking to strangers and introducing myself confidently, and usually in a room full of much older male professionals. Although it was scary and intimidating at first, I can’t even count the number of great relationships that I still have because of that initial “Hi, I am MaryVictoria, it’s nice to meet you.”

What do you want to be remembered for?

I want to be remembered for being a confident, capable, and genuine professional. Although my job is rooted in sales, I want to be remembered for my ability to build lasting and authentic relationships.

We attended Trend Hunters’s 2020 Future Festival one of the world’s most innovative conferences, to better understand the trends that will define the future as we navigate the most critical period of change in modern history. A common theme at this year’s event focused on chaos and how it is driving innovation across all sectors. 

Gathering virtually alongside nearly 12,000 other professionals, we listened and joined conversations that opened our eyes and ears to big ideas and opportunities on the horizon. Here’s what we took away from this year’s events:

A New Hierarchy of Needs

Now more than ever, brands have an opportunity to get creative with their strategies and offerings as consumers, in one way or another, become more open-minded to new opportunities. With so much uncertainty and change, the traditional hierarchy of needs has shifted and many people have been left to question what exactly they do “need” to be fulfilled. For most, the focus has shifted to things like food, safety, and shelter, all things that didn’t previously occupy the forefront of our minds. For retailers, employers, and beyond this presents a rare opportunity. The opportunity to offer something new and pave the way for consumers of today and the future.

The 2021 Rush

While this year felt like a free fall, 2021 will feel like a gold rush. With a vaccine and a new year on the horizon, there will be endless opportunities to gain new footholds with customers while embracing new verticals. With this in mind, brands, businesses, and organizations of all shapes and sizes should be ready to innovate, grow, and meet consumers’ needs by filling in gaps that have appeared this year. For example, urban real estate prices are lower than ever before, so brands looking for city spaces should take advantage. 

Brand Opportunity

In addition to learning about the latest consumer and real estate trends, more key takeaways and megatrends from this year’s Future Festival were a detailed reminder to take advantage of new opportunities:

1. Acceleration: While focusing on how to navigate pandemic impacts, many brands have accelerated previous initiatives. AI is one area where brands have seen years of progress unfold in a matter of months to adapt.
2. Cyclicality: With health and wellness in mind, cyclical/sustainable solutions have become a top priority for most brands as they think about the future and how to be prepared for it.
3. Convergence: More than ever, hybridization and cross-market innovations are helping brands in new ways while seemingly disparate businesses are coming together to create new opportunities for consumers. Check out our (Re)dustrial Revolution webinar to learn about how retail and industrial sectors have merged. 
4. Divergence: With a new sense of community, consumers have divided their attention to also smaller entrepreneurs and local businesses to support and invest in microcosm.
5. Redirection: Experience was already a powerful driver of change, and as it evolves, pent-up demand for experiences (revenge against COVID) will make it an even bigger investment as consumer seek out things that make them FEEL something.
6. Reduction: Today, simplicity has become popular as consumers look for products, services, and environments that offer a sense of calm. Moving into 2021, people will redefine essentialism as they carry the things they discoverd in 2020 into the new year.  

Overall, as consumers adapt to new lifestyles and anticipate post-pandemic freedoms, preferences are changing by the minute and if brands are brave and bold enough to embrace the chaos, it is possible to thrive. We’re both curious and excited to see what trends will emerge and be explored at next year’s festival. To learn more about Trend Hunter, visit here. 

All your favorite, top-rated Amazon products in one store?? Yes, it’s now a thing in Amazon’s latest brick-and-mortar concept store. This week, FRCH NELSON’s Barb Beeghly explored the brand’s newest venture into physical retail, Amazon 4-Star and gave us the scoop!

Located at located at 72 Spring Street in the SoHo neighborhood of Manhattan, Amazon 4-Star lives and thrives in the heart of the NYC’s top retail neighborhood. Upon entering the store through two oversized doors, shoppers immediately feel like they just landed on the Amazon homepage. A variety of products such as phone chargers, quirky kitchen gifts, laptops, and Alexa integrated products are displayed on tables and shelves within the 4,000 square-foot space.

Staying true to its digital roots, casual signage throughout Amazon 4-star emphasizes the familiar feeling of its website. Items are grouped by “Most-Wished-For,” “Highly Rated,” “Frequently Bought Together,” or “Amazon Exclusives”. The most promising aspect of the store is all merchandise has been awarded AT LEAST four stars on the five-star scale by Amazon customers (hence the store’s name). In total, Amazon 4-star stocks around 2,000 items that have to been curated by Amazon to avoid the website’s sellers that falsely trick the review system. At the store, you can trust that you are getting the best products directly from top retailers.

Prices at Amazon 4-star match those on the Amazon commerce website. Digital price tags resembling miniature Kindles with e-ink display are connected to the internet and stay in sync with prices listed on the website. Just like online you can only get the discounted prices if you’re a Prime Member. If you are not already a Prime member, store employees are happy to sign you up for a 30-day free trial.

The idea of Amazon has always been centered around the idea that shoppers can trust they are getting the lowest prices while engaging in a painless decision-making process in the comfort of their home. By selling just one blender, one shower curtain, and one pizza cutter backed by the 4-Star guaranteed review, Amazon 4-Star has made decision making easier than ever while also giving customers the satisfaction of carrying their purchases out the door. Further into the painless process, after seeing, touching, and interacting with top products, Prime Members pay at kiosks by entering their Amazon login information. You will rarely see credit card, and definitely no cash in this store.

While the space is busy and the merchandising a little messy, it’s just another way Amazon is testing the physical retail space. We wouldn’t be surprised if this is a temporary concept that continues evolve and refine – as Amazon is no stranger to testing the waters and making a splash.