Metropolis: Three Insights into the Future of Product Specification from ThinkLab’s Hackathon
By: NELSON Worldwide
“Today, we need Revit files earlier in the process and install photos to be able to see things like seaming. Remember, we’re trying to sell ideas to a client who might be inherently less visual than most of us are. This helps save all of us from the heartache and shock of walking in and not seeing what they expected,” – Kristin Cerutti
As we look forward, one thing is clear: Change is happening faster and it’s harder than ever to keep up, let alone stay ahead. Teammate, Kristin Cerutti, shared her insights on the industry’s biggest issues, including specifying in the “phygital” era. Read more here.
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NELSON Worldwide is an award-winning firm, unlocking value for clients through architecture, interior design, graphic design, and brand strategy. With more than 600 teammates across 20 offices, the firm’s collective network provides strategic and creative solutions that positively impact where people work, serve, play, and thrive. The team combines industry knowledge, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more.
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