As Consumers Grow Accustomed to Pop-Ups, Permanent Stores Must Evolve
By: NELSON Worldwide
Retailers are realizing that stores lacking in experiential components bring virtually nothing to the table. To make their long-lease stores worth visiting as e-commerce picks up, merchants are turning to the pop-up model; the business proposition offers customers something more than just a transaction. The rise of this trend is putting new pressure on retailers with large physical footprints and encouraging architects and store designers to gain new expertise. Read more here.
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NELSON Worldwide is an award-winning firm, unlocking value for clients through architecture, interior design, graphic design, and brand strategy. With more than 600 teammates across 20 offices, the firm’s collective network provides strategic and creative solutions that positively impact where people work, serve, play, and thrive. The team combines industry knowledge, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more.
