Caterpillar partnered with NELSON to elevate their showroom for road construction machinery into a world-class destination, mirroring the sophistication of their top-tier distributor dealerships. The design team transformed the warehouse space, enhancing it with polished floors, fresh paint, and high-spec light fixtures that exude professionalism and modernity.
Formerly under-utilized areas have been repurposed as training rooms, breakout spaces, and functional sales offices, each tailored to enhance operational efficiency and customer engagement. The customer-focused conference rooms feature a sleek, technology-inspired palette of silver, white, and charcoal, seamlessly integrating Caterpillar’s brand identity into every detail. A spacious lounge and dining area provide a welcoming environment for clients and staff alike, fostering collaboration and enhancing the overall customer experience.
