Shopping is an experience. You can have all the sparkling jewels, intricate designs, and sophisticated styles in-store, but if people don’t want to come, they will stick to online shopping from the couch. Taking this into consideration, NELSON Worldwide designed London Jewelers’ newest jewelry boutique in Short Hills, New Jersey to be a retail destination, allowing visitors to peruse endless jewelry displays, try things on, and have fun with it – because the selection process should be just as exciting as the final purchase.

Read more with Retail Focus here.