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Jennifer Acevedo

Allied RDI
Principal
Marketing & Brand Strategy


Jennifer is a 25-year-veteran journalist and content strategist who has researched, spoken about and written extensively on the strategy, experiential design and marketing of retail and consumer brands. A lifelong learner, Jennifer harnesses the power of storytelling and her innate curiosity to create future-forward, purposeful and compelling brand communications. It’s this passion for storytelling that Jennifer applies across key audiences to communicate the NELSON purpose, brand’s voice, vision and positioning as well as to disseminate focused insights that will inform innovative and disruptive design solutions.