Evolving Hospitality Trends: Reframed Rituals
By: NELSON Worldwide
The events of 2020 have fundamentally changed the way consumers engage with environments. Hotel brands must embrace a new, innovative mindset to better prepare for the future. These reframed rituals could be minor, but we may also see brands experiment at a larger scale by allowing guests more visibility and control in their experience.
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NELSON Worldwide is an award-winning firm, unlocking value for clients through architecture, interior design, graphic design, and brand strategy. With more than 600 teammates across 20 offices, the firm’s collective network provides strategic and creative solutions that positively impact where people work, serve, play, and thrive. The team combines industry knowledge, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more.
