NELSON Worldwide creates a modern aesthetic and upgrades public spaces the 600 Metropoint office building in Minneapolis. Here’s how they did it on a budget. Read more with i + s here.

“What’s important is to honor the essential elements that each party brings to the table. What are those iconic assets that you just don’t mess with? Those can be font treatments, they can be illustrative opportunities, they can be color — those are the red threads that will bring in that symbiotic relationship and cohesiveness.” – Bevan Bloemendaal 

Teammate and Chief Brand and Creative Officer Bevan Bloemendaal discusses brand continuity in shop-in-shop partnerships. Read more with Glossy here.

Architecture, design and strategy firm NELSON Worldwide has merged operations with Daroff Design Inc + DDI Architects, an interior design and architecture firm headquartered in Philadelphia’s Center City neighborhood. With almost 50 years of history as a certified Woman Business Enterprise, DDI joins the NELSON team with shared values. Read more with Hotel Management here.

Interior Design Magazine highlights key trends from NELSON Worldwide’s Evolving Workforce Expectations study, focused on employees’ sentiments about returning to the office post-COVID-19. Read more here.

Hilton launches new brand, Tempo. Positioned for the upscale segment, the brand is out to capture the demographic/psychographic sought by numerous hotel companies: modern travelers bent on enjoying themselves whether working or relaxing, all within the confines of a hotel experience that is at once comfortable and stimulating. Read more here.

In a recent article with Floor Daily, teammate Scott Hierlinger discussed how our design team was selected for an extensive renovation to transform the first and second floors and to create a unique and uniform building experience throughout the tower.

To differentiate the building from those nearby, Nelson Worldwide reimagined the main entry, skyway entrances, first and second floor public spaces, tenant amenity lounge, conference center, elevator lobbies, fitness center, retail spaces and marketing suite. Read more here.